Hello, I am Irena, a graphic designer.

I specialize in packaging design and corporate branding. After completing my master’s degree in painting at the Vilnius Academy of Arts, I found my niche in graphic design. Working in creative advertising agencies, I became familiar with the essence of advertising, and my experience in one of the largest printing houses in Lithuania developed my key advantage – the ability to balance commercial speed with original creative solutions.

When creating aesthetically appealing and functional packaging designs or innovative corporate branding concepts, several essential steps must be followed. First, personal communication with the client is crucial to fully understand their needs and offer the most suitable solutions. Next comes the development of design ideas and visualizations. Finally, after aligning informational and technological aspects, the approved projects are prepared and handed over for production.

In my work, it is very important to continuously enhance knowledge about consumer needs, stay updated on the latest design trends, and keep track of advancements in printing technologies.

Member of the Lithuanian Design Association (LDA).